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21 April 2008 AP to monitor content with iCopyrightAssociated Press (AP) is to keep closer track on unlicensed use of its online content by signing up to the copyright protection service iCopyright. AP is also one of a number of news organisations currently using Attributor technology, which tracks and monetises unlicensed use of its content as it is distributed across the internet. But the decision to use iCopyright will further enhance its copy protection system by providing a web-based interface to guide users through the appropriate licensing procedures and payment processes for use of its content. The news agency will direct users to the facility, which features options to request copies or purchase photography, by providing a link at the top and bottom of each story.
Founder and CEO of iCopyright, Mike O'Donnell, said that news sites would be encouraged to add these links to AP stories on their own websites to promote an industry-wide standard for online copyright protection. However, he said that it was unlikely the tags would stamp out copyright infringement completely. AP deputy director of business development, Bruce Glover, said that iCopyright opened up a new source of revenue from rights, permissions and reprints of AP content while enhancing copyright protection and licensing. It also made it easier, he added, to monitor copyright compliance and to identify pirated and misappropriated stories.
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