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17 January 2008 Americans turn to net for election newsThe internet has emerged as a dominant source of presidential election news in the US - a survey has revealed.
Nearly twice as many Americans are using the internet as their main source for news on the campaign than during the previous race for the White House four years ago. The survey by the Pew Research Centre reflects the increasing importance of the digital media, as nearly a quarter of Americans now get their campaign coverage online.
This compares with only 13% in the 2004 election and just nine per cent in the campaign of 2000.
The study also signals a more significant role for the internet in future elections, as the web came out as the top source for campaign news amongst younger people.
The stats show that 42% of people in the 18–29 age bracket now regularly get news about candidates online, compared with 20% in January 2004.
Amongst the specific online sources featuring strongly in the report, 26% of respondents used MSNBC, with 23% using CNN and 22% visiting Yahoo News.
A small minority also pursued non-traditional sources for campaign information, which include the Drudge Report, MySpace and YouTube. Local television still claims top spot as America’s chief source of politics news, although its share of overall media consumption is gradually diminishing. |
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