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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

17 April 2008

Daily Mail group reaches 22m people

Associated Northcliffe Digital (AND), the digital arm of Daily Mail and General Trust, is claiming that its print and online titles now have a combined reach of 22 million people – about 45% of the adult population.

AND announced the figure, which is 17% higher than previous estimates, following research into cross-media readership conducted by Survey Interactive on the company's behalf.

Daily Mail and General Trust publishes a range of online news titles along with the online and print versions of the Daily Mail, Mail on Sunday and Evening Standard.

Survey Interactive said that it gathered demographic information from 60,000 respondents in the UK across print and online titles, along with details about their media habits.

Some publishers have been favouring combined print and online readership figures as a way of attracting advertisers to their cross-media packages.

However, independent media consumption analysts ABCe have criticised the way AND is reporting its audience figures, urging the industry to standardise methods of web traffic reporting to ensure figures are consistent and reliable.

Managing director of ABCe, Richard Foan, said that it expressly did not add together the online and print circulation figures it provided.

The ABCe board, he added, had agreed not to add data together because it was not comparing like for like.

He said that ABCe was building standards that were agreed by the whole industry.