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6 May 2008 Digital will shrink news mediaThe news media will shrink and haemorrhage journalism jobs as the industry succumbs to pressures from new developments in the digital arena, a leading industry figure has warned. Editor-in-chief of Wired Magazine and author of The Long Tail, Chris Anderson, said that news providers needed to adapt and provide something different if they were to survive the onset of blogs, citizen journalism and new advertising platforms. He said that the way forward for media organisations was to figure out where the amateur internet market had failed. And there, he continued, lay the commercial opportunity to do something that still had value and which people would pay for.
Anderson said there was absolutely no point in repeating commodity news from the newswires, so the industry needed to do something that the internet had either not already done or not done too well. This could be original reporting, investigative reporting, perhaps long form narrative or maybe it was the packaging of stories with photography and diagrams, he added.
He said there was no law or God-given grant for the media industry to be any particular size and that the loss of journalism jobs was the inevitable consequence of digital economics. |
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