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4 October 2007 FT.com to open up contentFT.com is set to widen access to content previously only available to paying online subscribers in a bid attract a greater number of page views.
The Financial Times is to launch a new user access concept, which it is touting as the third way, which sets out to bolster its income from paid subscriptions with additional advertising revenue by opening its website more to non-paying users.
The financial daily is to allow users free access to up to 30 articles a month, although users will have to register after viewing the first five. Meanwhile, paying subscribers with heavier usage will continue to benefit from unlimited access and a raft of additional features.
Publisher and FT.com managing editor, Ien Cheng, said that other publishers had been caught in a stark choice between free versus paid, and hailed the hybrid subscription model as a third way.
FT chief exec, John Ridding, said that the new model was innovative and flexible and would broaden the website’s reach. FT.com believed that many of its users would be drawn by these changes and the quality of its journalism and join the ranks of its existing subscribers.
The move will free up blogs and news aggregators to link to FT.com articles, but enable the business newspaper to maintain its income from subscriptions.
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