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8 October 2007 Google agency deal Bale-ful to newspapersMedia veteran, Peter Bale, has warned that Google’s recent deal to publish press agency content will be damaging to newspaper websites.
The MSN.co.uk executive producer and former editorial director of Times Online spoke out at an industry forum about the likely impact of the deal on readership of newspaper internet sites. He told delegates at the Association of Online Publishers conference that news agencies would consider the Google deal as welcome news. But he called on publishers to be very aware of what it really meant to them.
Google News had only recently brokered the deal, which would allow it to host stories from the UK Press Association, Agence France-Presse, Associated Press and the Canadian Press on its Google News site.
Google had complemented the deal with the introduction of a detection feature designed to filter out pages with duplicate news copy from its listings. Bale suggested that these types of news sites, that rely more on agency copy, could now start seeing a drop in online visitor numbers.
Bale was also keen to emphasise the role of quality journalism in his vision for MSN UK. The website was much more than algorithm, he added, it was the place to come for inspired and serious journalism – and a place to be entertained and informed.
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