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19 May 2008 Guardian online cannot survive aloneThe UK's most popular news site, guardian.co.uk, needs to increase its number of visitors by many millions if it is to survive without the print version, the newspaper has warned. Guardian head of editorial development, Neil McIntosh, spoke of the challenges ahead if the newspaper wanted to shift away from print and develop an online business model that could survive on its own. He said that guardian.co.uk needed to have many millions more users to sustain the scale of operation and the way it worked now. The Guardian, he added, couldn't switch the paper off and expect the website to sustain all that. Both traditional and digital formats of the paper are expected to run side-by-side for some time to come. However, McIntosh spilled the beans on the paper's long-term aspirations to do away with print altogether. When the paper had changed shape in 2005, McIntosh explained, it had bought some new presses- and editor, Alan Rusbridger, said that those were the last set of presses the paper would ever be buying. That, he said, sounded to him like a reasonable call. |
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