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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

7 February 2008

Increasing PR influence on news

Journalists are turning to public relations material in a bid to fill page space, as they come under ever increasing pressure to up their news output.

Research conducted by Cardiff University has just revealed that newspapers are delivering more news but without the corresponding increase in numbers of journalists.

These findings come as good news for PR companies and their clients, but several media heavyweights have questioned the role of PR in setting the news agenda.

Guardian journalist, Nick Davies, believes that the space a typical national newspaper journalist has to fill has gone up three-fold.

Discussing current trends in journalism in his new book, Flat Earth News, Davies suggested that the media had become mass producers of distortion.

He warned that time pressures were forcing journalists to become passive processors of PR copy, shovelling it straight onto the page or airwaves.

They were not journalists, he added, but churnalists.

Guardian veteran and former editor of the Daily Mirror, Roy Greenslade, has backed Davies’s views and urged the industry to take the book seriously.

Editor of the BBC College of Journalism, Kevin Marsh, went further by saying that too many British newspaper journalists had for too long confused verification with impact, independence with arrogance and the interests of the public with the basest interests of some sectors of the public.