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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

14 May 2007

Internet advertising lifts media spend.

The growth of marketing spend on internet display advertising is one of the reasons why overall UK media spend has increased by five per cent in the last year.

Figures for the last 12 months to 31st March show internet display advertising - which excludes search and classified - was up nine per cent and experts are forecasting total internet ad spend growth of around 25% year-on-year.
The research from Thomson Intermedia highlights that the boom in internet advertising is in sharp contrast to other forms of advertising. Broadcasting continues to falter, with TV spend down four per cent year-on-year to £3.9bn and radio down nine per cent to £305m.
While internet advertising spend is still dwarfed by comparison to budgets allocated to TV and radio advertising, it gives a tantalising glimpse of what is in store for the advertising industry.

The company's chief executive, Sarah Jane Thomson, said there is a strong sense of media being in transition and tremendous uncertainty about what will happen as the pace of change seems to get faster daily.

Advertisers naturally want to stay ahead of the curve and get things right, she added, but one fear we should see assuaged with time is of audience fragmenting endlessly, eroding forever the critical mass traditional media once offered.