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30 April 2008 Journalism.co.uk launches new PR feedA leading online media resource site, Journalism.co.uk, has introduced a new service that will help connect journalists with the types of media releases they're looking for. Journalism.co.uk has launched PressGo, which will provide journalists with a set of 37 categorised RSS feeds to public relations releases on its database, and allow them to create customised feeds by specifying their own search terms. According to Journalism.co.uk, PressGo will provide a raft of features for the benefit of both journalists and those PR companies subscribed to the service, including smart filtering and keyword tagging for search engine optimisation.
Amongst the other features is an option for journalists to rate PR releases and also social bookmarking tools. Publisher of Journalism.co.uk, John Thompson, said that PressGo was an obvious move for Journalism.co.uk, given that it had one of the largest online journalism communities in the country. He said Journalism.co.uk understood that journalists did not want to be bombarded with badly targeted material. PressGo, he added, put journalists back in control, allowing them to filter the noise to suit their needs.
And that also meant, he continued, that organisations could get their stories across in a much more targeted way.
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