News

News
powered by feedangel

10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

15 November 2007

Journalists turn to blogs for advice

New research has highlighted just how much journalists are using blogs to get ideas and information for their articles.

A PR company surveyed leading journalists and found that four in five used blogs as the primary or secondary source of information.

A quarter said that blogs make their jobs easier and surprisingly nearly half leave messages on the blogs they visit to get information.

As for using blogs as sources, 20% had already done so while 18% had done but reported the news as a rumour.

One in five said they would use the information in a blog if it was confirmed by an independent source, while a further 16% only trusted blogs from a ‘reliable’ news source.

Of the business-to-business journalists sampled, more than 60% spend more than 20 hours a week online and they use podcasts and RSS feeds for inspiration for articles and only two per cent said they would not use blogs as a news source.

The company performed the research to highlight how influential blogs have become as a source of news and information – especially in areas where there is a requirement for specialist knowledge.