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3 April 2008 Jury out on Google news toolGoogle's new feature that allows users to search a particular news site directly from the search engine's results page is getting a mixed reaction from the media industry. Users searching for any of the major newspapers are presented with an in-page search box on Google's results page, which appears directly below the news site's entry. It gives users the convenience of searching for stories without having to go directly to the newspaper website. Google's introduction of the tool sparked fears that it could have a negative impact on advertising revenues by reducing page impressions. However, several media heavyweights have welcomed the tool, which is as yet only available on Google's English-language sites. Telegraph Media Group digital editor, Ed Roussel, said that if the search did such a great job as to make its internal search too redundant, then that was fine. At the end of the day, he added, the paper wanted people to read its content, but it didn't mind how they found it. Blogs editor at guardian.co.uk, Kevin Anderson, said that some news providers actually wanted to see readers using Google because their own site search functions were wanting. |
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