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23 June 2008 Mail posts first-class online figuresMail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics. The Telegraph's reign as the UK's most visited national newspaper website proved very short-lived after only grabbing the accolade from Guardian.co.uk just last month. After previously dominating readership figures since ABCe first started publishing its monthly metrics, Guardian.co.uk has slipped back in the rankings even further and is now the UK's third most popular news site. Mail Online now enjoys 18.71 million monthly unique visitors, ahead of Telegraph.co.uk at 18.50 million and Guardian.co.uk at 18.32 million. Telegraph.co.uk clocked up more than six million new readers in just two months to claim ABCe's pole position last month, prompting industry debate into how online traffic figures are reported. And with the readership margins between the UK's three leading news sites being so tight, it is likely that top spot for digital circulation will change hands regularly in the coming months. Times Online remains at the front of the chasing pack with 15.88 million unique impressions for the month- followed by Sun Online at 14.95 million, The Independent at 6.53 million and Mirror Group Digital at 4.83 million uniques.
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