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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

18 October 2007

Media convergence prompts ABC reshuffle

Leading media consumption analysts, ABC Electronic, are handing over the responsibility of their online metrics to their traditional print-based teams amid a changing landscape in the media industry.

The company monitors readership patterns for online media clients, such as newspaper websites, and also the print media, publishing monthly industry statistics.

The need to measure the performance of online and offline products side by side has been triggered by the integrated growth in the industry.

The move means that ABCE’s print-based account teams will take over responsibility for all multi-platform content produced by its newspaper and magazine clients.

The reshuffle now gives ABCE director of newspapers, Martyn Gates, responsibility for newspaper consumption across all platforms. Likewise director of magazines, Jan Pitt, is set to take control of magazines in all formats.

ABCE chief executive, Chris Boyd, said that as media platforms converged and diversified, the need for accountability, regardless of channel, had never been greater. This restructure would make certain that ABC was able to embrace its central role within the industry for the future

ABCE is also to centralise its service in a bid to give its clients the same point of contact for all formats.