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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

16 August 2007

Newspaper readers prefer web versions

People prefer to read newspapers and magazines online rather than in print as they are easier to read and more convenient to use - according to the results of a new media survey.

The research, carried out by the Association of Online Publishers (AOP), found that 60% of readers favour newspaper websites to print copy for their readability, convenience and the ability to search content.

Magazine readers are not quite so smitten with the electronic medium – with only 48% of readers saying that the publications are easier to access online.

The study questioned 26,926 media consumers across 37 AOP member sites about their readership patterns.

And it also revealed that when it comes to trusting content, brand is more important to readers than the medium by which it is accessed. More than 80% of newspaper readers and nearly 75% of magazine readers place equal trust in online and print content.

The Guardian is still the most popular UK online newspaper with about 16 million users, according to latest stats by media online traffic analysts ABCe. But since its recent website overhaul TimesOnline has seen an upsurge in visitors to 9.6 million, displacing The Sun into third with nine million.