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6 December 2007 Newspapers must maintain journalism standardsNewspapers should not let standards of journalism slip as they try to embrace the demands of the digital arena, warned National Council for the Training of Journalists (NCTJ) chairman Kim Fletcher.
Fletcher told delegates at the NCTJ annual meeting that media companies needed to preserve their professional reputations and that economic necessity for change was no excuse for bad journalism.
And he cautioned that the trust of readers was at stake if standards were not maintained.
He said that unless newspapers maintained high standards, they would lose the very qualities that currently gave their brand such value on the internet.
People came to them, he added, because they could believe what the newspapers published. And if that trust evaporated, they would be no better off than every other site fighting to gain an audience.
As old distinctions between print and broadcast were breaking down fast and internet websites demanding a mix of skills, he said that the NCTJ was working hard to see that trainees were properly equipped for the new world.
He said that for the long-term good of the industry, they should never lose sight of the basic tenets of journalism, of the importance of traditional values such as accuracy and of the reality that the law applied to new media just as it did to print.
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