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30 July 2007 UK news websites should show PCC logoAll The director of the Press Complaints Commission (PCC) has made the call after observing the debate over trust in broadcasting – which has been sparked by the premium phone-in scandals. Tim Toulmin said it would be a good idea if newspaper websites displayed the PCC logo as a sign that they adhere to its guidelines. He said it is not enough to subscribe to a system of regulation, it is important to publicise that fact.
Advertising their own responsibility in this manner, he added, is one way for publications to capitalise on the benefits of self-regulation and reinforce to consumers why they can trust the service. He also said there were economic benefits to the online newspaper industry because international readers would appreciate British efforts to indicate trustworthiness. |
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