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5 November 2007 Offline media should embrace digital arenaTraditional news publishers should stop pining for the old ways and adapt to the new online media, warns Associated Press chief, Tom Curley.
Curley urged news executives at a fund-raising dinner to change their mentality of being gatekeepers of information and wake up to the realities of the news business in the digital age.
Speaking at an event he said that the first thing that had to go was the attitude. He also claimed that their institutional arrogance had done more to harm them than any portal.
Curley, who has been CEO at Associated Press since 2003, said that the traditional press had to focus more on becoming the very best at filling people's 24-hour news needs, and work with internet portals like Yahoo!
There was still a place, he added, for appointment media such as news bulletins and printed newspapers – but it was a smaller place.
But he said that readers and viewers were demanding to captain their information ships – so let them.
The traditional press has been steadily losing advertising revenue as more readers and advertisers have been moving over to the net. Meanwhile online advertising revenue has not been growing sufficiently to compensate for the loss of income from print.
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