News

News
powered by feedangel

10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

9 August 2007

Online magazine readers not buying print copies

Very few online readers of monthly magazines in the US actually buy the print copy, according to new readership statistics.

The survey carried out by Nielsen//NetRatings and MRI looked at the readership pattern for 23 large-circulation American monthlies and their complementary websites.

It found that, on average, 83% of online readers did not bother to buy a print version. This figure varied amongst the individual titles, with the percentage only visiting the website ranging between 65% and 96%.

Male website users are the least likely to purchase the title in print. The study revealed that 90% of American men access magazine content exclusively online. For women the figure is 83%.

But the report gives no indication of how online magazine readership is affecting sales of the offline versions. The audience metrics provide no data to show whether readers of the print titles are switching to the website counterparts.

Nielsen//NetRatings and MRI have joined forces to provide a single combined data source for monitoring monthly readership of print media and their affiliate websites.

The new findings come on the back of a separate Nielsen report that found visitor numbers to US newspaper websites had swollen by 5.3% in the last year.