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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

20 September 2007

Reuters to use Attributor technology

Reuters is set to use Attributor’s content tracking technology in a bid to protect the value of its news content and explore options to cash in on online syndication.

The global news provider has struck a deal to implement the technology, which fingerprints individual items and will enable the news agency to monitor how its in-house content is being used as it is distributed across the internet.

The move comes amid an explosion in the use of news feeds, blogs, splogs (spam blogs) and social bookmarking sites.

Reuters will now be able to harness the scanner to find out who is exploiting its content for commercial gain.

Vice president of digital syndication for Reuters, Ric Camacho, said that Attributor's technology gives the agency critical business intelligence to pursue new opportunities for licensing and use of original content.

He added that the agreement was part of the company’s strategy of innovation to develop next-generation digital news syndication.

Attributor will enable Reuters to adapt its online news provision by giving it insight into who is directly copying its articles, who is putting ads against them and what content is being used the most. The tracking tool will also give Reuters useful information for analysing revenue options, increasing traffic to the source website and dealing with unauthorised usage.