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28 April 2008 Telegraph celebrates record online readershipThe Telegraph has seen a massive upsurge in traffic to its website, with a record monthly increase of five million unique users, according to the latest stats released by ABC Electronic. Telegraph.co.uk enjoyed a 38.7% increase in unique visitors to its news sites, bringing the total for last month to 17.04 million. The latest ABCe results show The Telegraph snapping at the heels of the UK's second most popular news site, Mail Online. But Mail Online, with 17.97 million monthly unique visitors, has in turn closed the gap on guardian.co.uk- which, despite a 4.2% drop for the month, remains top of the pile at 18.70 million uniques. Mirror Group Digital debuted in ABCe's audits this month, but with only 4.40 million unique users its websites, including mirror.co.uk, people.co.uk and dailyrecord.co.uk, lag well behind other news sites that feature in ABCe monthly metrics. News International stablemates, Times Online and Sun Online, also enjoyed healthy month-on-month unique user gains. The Times website saw 16.08 unique visitors last month, representing an increase of 11.1%, while thesun.co.uk recorded 13.79 million, an increase of 10.1% over the month.
All five news sites that have regularly published their ABCe monthly stats saw strong year-on-year growth in readership. But Mail Online can boast the most impressive growth with a whopping 175% increase since the same time last year.
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