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10 July 2008
Future on the line for regionals
Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty.

7 July 2008
Mobile journalists to share desks
Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate.

3 July 2008
Regional star does four million impressions
The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions.

30 June 2008
Journalists should take blogging seriously
Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade.

26 June 2008
BBC wants Ł800,000 local video kitty
The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network.

23 June 2008
Mail posts first-class online figures
Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics.

Archive...

31 January 2008

Traditional media sales still thriving

Newspapers and magazines are still clocking up healthy sales, according to the latest statistics, despite widespread industry expectation that print media is in decline.

The latest Family Spending Survey reveals that the Brits fork out £76m on newspapers and magazines every week, the equivalent of £1.37 weekly spend per person or £2 per household on newspapers and £1 per week on magazines.

The current £3 per week expenditure is up on the 2001/2 average of £2.90, although it has decreased slightly since hitting the £3.10 figure in 2003/4 and 2004/5.

The news eases fears that the traditional media would eventually die out, to be replaced by news exclusively delivered in cyberspace.

However, Britons spend a significantly smaller proportion of their hard-earned cash on publications than they did at the time of the first survey in 1957.

Back then, books, magazines and newspapers represented 1.6% of the household spending. But the figure has now dropped to just 0.65%, with TV subscription charges and take-aways swallowing up more of the weekly budget.

The biggest earners also tend to spend the most on newspapers and magazines, at a weekly average of £4.20. By contrast, the 10% of Brits on the lowest pay spend a mere £1.80 per week.