Why you need

News powered by feedangel 10 July 2008 Future on the line for regionals Regional papers are turning to the net for their future revenue streams, as they haemorrhage advertisers from their print editions amid growing economic uncertainty. 7 July 2008 Mobile journalists to share desks Mobile journalists, or mojos, face losing their desks as newspapers look to take advantage of mobile technologies, such as laptops and WiFi, to cut down on office real estate. 3 July 2008 Regional star does four million impressions The web offering of Britain's biggest-selling regional evening newspaper, the Express & Star, has reached a new milestone by breaking through the four million barrier for monthly page impressions. 30 June 2008 Journalists should take blogging seriously Too few journalists treat blogging seriously and are failing to grasp the truth that the blogging revolution is threatening the established order of journalism, according to Guardian media commentator, Roy Greenslade. 26 June 2008 BBC wants £800,000 local video kitty The BBC has unveiled plans for an £800,000 fund to source local video content from outside the organisation, as part of a £68 million investment in its local network. 23 June 2008 Mail posts first-class online figures Mail Online has leapfrogged Telegraph.co.uk to become the most popular online national newspaper, according to the latest Audit Bureau of Circulation Electronic (ABCe) statistics. 19 June 2008 This is…geocoded news Northcliffe Media is stepping up its overhaul of its regional news sites by relaunching ten next generation ThisIs websites with new geotagging software. 16 June 2008 Bumper growth in online readership Newspaper companies are seeing their online operations grow at double-digit rates, both in readership and advertising revenue, according to new research by a global organisation for the newspaper industry. Archive...

Here are four key reasons why you should be using featurefeed.

Search engine requirements

Posting news articles is now an integral part of your SEO strategy, by helping to swell in-theme content and developing organic growth in the search engine rankings. Taking Google as an example, a significant element in its algorithm is identifying regular, fresh and relevant content.

Having fresh pages regularly means that every time a search engine spider returns it finds new content. This provides a degree of validity to the site showing our website is being serviced regularly and is a constantly updating source of information for users.

Complementing PR activity

Our service can complement your existing PR function. It can be used to provide additional regular drip feeding of news, which would supplement your own press releases. The service can also be used as a standalone news section if your website does not already publish press releases.

Good archiving procedures are integral to this. Therefore it is important that each of these stories has its own page, so over a period of time your website has legitimately grown. The watchword is little and often, especially as Google uses sensitive growth parameters and will penalise any website which it believes is trying to cheat the system.

Lateral search appeal

If your website is optimised correctly, the general news also becomes text which can be searched for. And although not directly related to your service, it broadens the scope of search returns which point to your website and generates brand awareness and expert voice by association.

Encouraging more visitors to your website

As well as being one of the delivery mechanisms for SEO, regularly updated content is a way to attract more visitors, encourage regular viewings and give them a reason to stay on the website longer.

Fresh content in the form of additional news is an added value service. The user experience will be enhanced, and the understanding of your ability in delivering extra relevant and targeted information will, in itself, make the site more authoritative.